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Lo spazio oltre lo sguardo

Cristopher Ghioldi

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Advertisement signs and computer renderings of construction sites hover over the heads of the milanesi, as warnings of the future mutations of the city.


This project begins by looking at the major building sites are changing fastly the skyline of Milan, "Amendola" and "Porta Nuova" particularly. Wandering the streets of the new districts, I've seen the billboards accompanied by images of what would be built in these places, images from the future of a new Milan, a reminder of how the city would change. Affected by the mutation of the city, I wanted to create the windows, in a kind of visual ambiguity, that would supplement both the city we live in now, is the city in which we live.

"Abstraction today is no longer that of the map, the double, the mirror or the concept. Simulation is no longer that of a territory, a referential being or a substance. It is the generation by models of a real without origin or reality: a hyperreal. The territory no longer precedes the map, nor survives it. Henceforth, it is the map that precedes the territory; it is the map that engenders the territory.tory. It is no longer a question of imitation, nor of reduplication, nor even of parody. It is rather a question of substituting signs of the real for the real itself; that is, an operation to deter every real process by its operational double". (Jean Baudrillard, Simulacra and simulation)

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